This has the feel of “create an impressing looking brand and behavior” so that you fool people into thinking you are the greatest thing since 1928 (when sliced bread was invented). The white and yellow make the place look clean at a glance, if you’re not too close, but waiting in a long line and using the bathroom reveals this place is suffering significantly in the cleaned and maintained department. The staff was as nice or helpful as the DMV clerk. The drinks were pretty dam ok. They do have a bit of a different style which helps.